Episode 807 | Tuesday, July 21st, 2026 @ 6:00pm | The Sharvette Mitchell Radio Show
In a world full of marketing hacks, viral trends, and ever-changing algorithms, what if the most effective business growth strategy has remained the same all along?
In Episode 807 of The Sharvette Mitchell Radio Show, Sharvette is joined by two powerhouse business strategists—Carol J. Dunlop, founder of the UN-Marketing Academy, and Dr. Lori A. Manns, sales strategist and founder of Quality Media Consultant Group—for a conversation that every entrepreneur needs to hear.
Together, they unpack the UN-Marketing Philosophy—a relationship-first approach that helps business owners build trust, increase visibility, and generate long-term revenue without relying on gimmicks or chasing every new marketing trend.
Whether you’re just starting your business or looking to strengthen your marketing strategy, this episode will remind you that authentic relationships will always outperform quick fixes.
In This Episode You’ll Learn
✅ Why relationship-based marketing consistently outperforms marketing gimmicks
✅ How to build trust before asking for the sale
✅ Why email marketing is still one of the highest-converting marketing tools
✅ How podcasting and video marketing increase authority and visibility
✅ The role AI plays in marketing—and where it falls short
✅ How referrals and reviews become your most valuable marketing assets
✅ Why collaboration accelerates business growth
✅ How to become “referable” in your industry
Key Takeaways
1. Relationships Are Your Greatest Marketing Strategy
Technology changes.
Algorithms change.
Marketing platforms change.
But trust never goes out of style.
Carol and Dr. Lori remind listeners that businesses grow faster when they intentionally build authentic relationships before trying to make a sale.
2. AI Can Increase Visibility—But It Can’t Build Trust
Artificial Intelligence can help people discover your business.
It cannot replace genuine human connection.
Your reputation, referrals, testimonials, and relationships remain the true differentiators in today’s marketplace.
3. Email Marketing Is Still King
Despite the rise of social media, email remains one of the highest-converting marketing channels available.
Owning your email list allows you to communicate directly with your audience without depending on changing social media algorithms.
4. Visibility Creates Opportunity
Dr. Lori shares how consistent video marketing opened doors to speaking engagements, partnerships, and business opportunities she never anticipated.
People are more likely to hire someone they already feel they know.
5. Collaboration Expands Your Reach
One of the recurring themes throughout the conversation is collaboration over competition.
Books, podcasts, summits, partnerships, and referrals create opportunities that no entrepreneur has to build alone.
Marketing Strategies Discussed
The conversation highlights several practical strategies entrepreneurs can begin using immediately:
- Relationship-Based Marketing
- Email Marketing
- Video Marketing
- Podcast Guesting
- Podcast Hosting
- Book Collaborations
- Customer Reviews
- Referral Marketing
- Case Studies
- Strategic Partnerships
- Speaking Engagements
- AI-Enhanced Visibility
Featured Book
Perfectly Positioned to Soar
A collaborative book and 90-day journal created to help purpose-driven entrepreneurs increase visibility, strengthen their brands, and grow their businesses through authentic marketing and practical business strategies.
Topics include:
- Authentic Marketing
- AI Visibility
- Personal Branding
- Book Marketing
- Sales Strategies
- Business Growth
- Entrepreneur Mindset
- Relationship Building
Memorable Quotes
“People do business with people they know, like, and trust.”
“Relationships outperform gimmicks every time.”
“Your reputation is your greatest marketing asset.”
“Visibility creates opportunity.”
“Collaboration accelerates growth.”
About the Guests:
Carol J. Dunlop is The Online WOW! Strategist. She is also a 10X Amazon Best-selling author and CCO at CSI Corporation, the company she co-founded more than 30 years ago with her husband, Alvin. Carol is also the founder of the UN-Marketing Academy, where she helps entrepreneurs turn their expertise into a thriving online business using simple marketing strategies that convert to cash. As the host of multiple podcasts and summits, Carol has helped over 100 purpose-driven entrepreneurs become best-selling authors. Her signature UN-Marketing philosophy centers on authentic, relationship-first marketing. She is currently working to promote the Best-Selling books, Influential podcasts, and Expert summits that she and her clients are creating.
Learn more about Carol Dunlop by visiting:
https://facebook.com/csicorporation
https://instagram.com/csicorporation
https://www.linkedin.com/in/coachauthordesigner/
Dr. Lori A. Manns is the founder and president of Quality Media Consultant Group, a business consultancy firm specializing in media, marketing and sales strategies that help executives and business entities experience increased clientele, brand visibility and more revenue. Known as a trailblazing business strategist and coach, Lori’s expertise and first passion is sales. As founder of the Trailblazer Business Academy, her goal is to help 100,000 women reach their first or next six figures so they can go from overlooked to booked and bankable. She helps executives and small business owners to grow and scale their brands and businesses by utilizing magnetic marketing strategies and strategic sales solutions. Since establishing QMC Group in 2009, Lori has received many awards for entrepreneurship and leadership. In January 2025, Dr. Lori received the President’s Volunteer Service Lifetime Achievement Award by former President Joseph R. Biden. Dr. Lori is the author of Divine Downloads, Loriology: 33 Lessons On Life, Love & Leadership. Her goal is to help men and women discover, define and own their passions, purpose and divine destiny. Lori has a passion for making a difference in her community. As founder and president of Live Healthy & Thrive Youth Foundation, Inc., she’s making an impact in the lives of hundreds of children each year.
Learn more about Dr. Lori by visiting: www.qualitymediaconsultants.
This episode is sponsored by the book collaboration:
“Permission Granted – From Playing Small to Taking Up Space”
✨ Order your copy and get ready to step into your next level.
GO to https://mitchellproductions.my.canva.site/permission-granted
—
The Sharvette Mitchell Radio Show | Sharvette.com
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