Episode 751 | The Sharvette Mitchell Radio Show | www.Sharvette.com
Often and honorably referenced as a modern-day Madam C.J. Walker, Courtney Smith is a seasoned Beauty Entrepreneur with a longstanding passion for delivering the curl community what they deserve most: products they can trust and next-level guidance that leads to next-level success. As the Founder of Cristina’s Curls, an international haircare line generating $1.8 million in sales to date, she brings an extensive background in transforming business visions into actionable milestones and mastering the science of beauty as an 8+ year licensed Esthetician. Additionally, she enjoys sharing her story of trials and triumphs to not only inspire budding leaders but also empower them with the motivation and insider secrets needed to pursue their entrepreneurial futures with confidence.
Courtney learned early on the innate value of hard work, perseverance, and the art of bootstrapping a business to success. Part of this drive stems from growing up as an only child in a single-mother household, where independence was necessary, and part of it comes from a deep-seated entrepreneurial spirit. With this foundation, she followed her passion for beauty, becoming a licensed Esthetician, certified in formulation, and eventually opening a synergetic spa. The turning point came when her daughter, Cristina, was born with cradle cap and eczema, prompting her to take action. Humbly starting in her kitchen, she created a product that would benefit not only her daughter but also other families. In just two years, this small in-home business exceeded nearly $2 million in sales and became a staple brand in households on an international scale.
Cristina’s Curls is a name born out of love and devotion to upholding the highest standards of transparency and sourcing integrity. Today, her reputation extends as a former spa owner, public speaker, and esthetics professional, all with the same goal of inspiring entrepreneurial women to take control of their lives and step boldly toward unlocking their unique version of success. She firmly believes in the power of creating better professional and community futures by making positive impacts today. As an active advocate and contributor to small businesses, she understands that the most transformative outcomes come from not allowing dreams to remain just dreams.
Facebook page: Cristina’s Curls
Instagram: @CristinasCurls_
